Walmart Just Acquired Vibe.co — Here's What It Means for Every CPG Brand

Podcast: Brand Building Podcast · Mark Milutin

Opublikowano: 2026-08-23

Walmart just made one of the most strategic moves in D2C advertising history. They acquired Vibe.co — the CTV platform that democratized streaming TV ads for small and medium-sized brands — and most people in the CPG world haven't fully understood what this means yet. In this episode I'm breaking down exactly what Vibe is, why Walmart wanted it, and what I believe is coming over the next 6 to 12 months for every brand in the Walmart ecosystem. Vibe connects directly to Shopify, Klaviyo, and Triple Whale...