The DARK Psychology That Sells Anything

Podcast: The Email Marketing Show · Email Marketing Heroes

Opublikowano: 2026-08-24

What if the real reason your customers buy has almost nothing to do with the reason they give you? What if the survey you sent out, the testimonial you loved, and the answer you got on your sales call were all honest, but still missed the real reason the person said yes? That sounds crazy, but some fascinating psychology experiments suggest exactly that. People often make a decision first and then build a story to explain it. They think they know why they chose something, but their brain may have been influenced by something they...