Why would a young couple from South Africa open a bookstore on Mass Ave?

Podcast: The IBJ Podcast with Mason King · IBJ Media

Opublikowano: 2026-08-24

For all of the people who have said at some point in their lives, “Wouldn’t it be fun to open a small bookstore,” consider the story of Julia Breakey and Jake Budler, a married couple who opened Tomorrow Bookstore on Mass Ave in 2023. They hurdled all of the concerns that likely dissuade most folks from following through. Questions like, “How do I get startup capital?” How do I compete with Amazon?” “Why try to sell printed books in an increasingly digital world?” And “How can I, a constitutionally introspective person, survive a career that requires intense customer service?” The o...