Beyond the Dog & Cat Monopoly: Disrupting Small Pet Nutrition with Claire Hamblion-Jennings

Podcast: Pet Business Disruptors · Clayton Payne

Opublikowano: 2026-08-24

Clayton sits down with Claire Hamblion-Jennings, Marketing Director at Supreme Petfoods, to explore the evolution and business dynamics of the small animal sector. Claire breaks down Supreme’s journey from pioneering species-specific brands like Gerty Guinea Pig and Russell Rabbit to establishing the premium Science Selective line and the mass-market Tiny Friends Farm umbrella. The discussion examines the shift away from traditional muesli blends toward high-fibre, mono-component extruded nuggets, the challenges of cracking the US market, and how direct-to-consumer digital channels and veterinary education are reshaping small pet care worldwide KEY TAKEAWAYS The Power of Um...