When Publishers Get AI Agents: Andrew Mole on Agentic Trading and the Future of Media

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-08-24

Programmatic advertising automated the transaction. AI may automate the negotiation. In this episode of Signal & Noise, Brett House and Rio Longacre sit down with Andrew Mole, CEO and Co-Founder of PubX, for a provocative conversation about agentic trading, publisher monetization, and what happens when AI agents begin representing both sides of the advertising market. Andrew has spent much of his career watching programmatic evolve from a breakthrough in efficiency into an extraordinarily complex ecosystem of DSPs, SSPs, exchanges, data providers, verification platforms, and intermediaries. His argument is simple: much of this infrastructure exists because humans...