Customer Lifetime Value: Why Retention Beats Acquisition

Podcast: Pest Control Marketing That Actually Works · Cube Creative Design

Opublikowano: 2026-08-25

Most pest control owners can quote their cost per lead to the dollar and can't tell you what a customer is worth. In this episode, Adam Bennett, Elisabeth Pallante, and Chad Treadway run the numbers that change marketing budgets. Not lead volume. Lifetime value, churn, and what it actually costs to replace a customer you already had. What's in this one: The lifetime value math, three numbers deep. Annual revenue per customer, average years retained, gross margin. Chad walks a standard quarterly plan out to lifetime gross profit, and Elisabeth points out that...