Selling to Machines with Don Scheibenreif

Podcast: Invisible Machines podcast by UX Magazine · Invisible Machines

Opublikowano: 2026-08-20

Three years after his first Invisible Machines visit, Don Scheibenreif returns with a sharper read on the trough: everybody knows generative AI, almost nobody has answered what it does to the business model. He led Gartner’s Autonomous Business research, the successor to digital business, and co-authored When Machines Become Customers. The through-line is that AI is a tool, the harder question is how to create value with it. Josh and Robb press him on token maxing as a vanity flex. Don calls it a lazy metric, pointing to more interesting questions: where are yo...