Cash Paying PT Patients Don't Exist

Podcast: Jeremy on Marketing Podcast · Jeremy Dupont

Opublikowano: 2026-08-25

Nobody Is Looking for Cash-Based Physical Therapy. That's the Opportunity. Nobody wakes up in pain and searches Google for "cash-based physical therapy." They search for physical therapy, and they usually expect insurance to pay for it. In this episode, Jeremy explains why that's not a lead-quality problem. It's the reality of the PT market, and learning how to convert those patients is one of the biggest differences between clinics that stay referral-dependent and clinics that scale. Episode Topics Why referrals create unrealistic expectations about lead quality Why insurance questions don't mean you have a...