The creator marketing playbook for brands

Podcast: Express Checkout · Express Checkout

Opublikowano: 2026-08-26

Welcome back to another episode of The Express Checkout Podcast! This week, we’re sitting down with Arthur Leopold, CEO and co-founder of Agentio, the buying platform for creator media. We dive into how creator marketing has evolved beyond the old influencer model and why most digital attention now lives with creator content (yet there’s still a spend gap). We also get into the non-obvious creator matches that drive real results—like how a lobster fisherman became a top performer for Grüns—and why the best brands treat creators as a channel, not a one-off campaign...