Shoppers Want It All, Including Affordability

Podcast: The Auto Market Brief · Cox Automotive

Opublikowano: 2026-08-27

How does the market adapt when shoppers expect one vehicle to deliver utility, efficiency, technology, comfort, and affordability all at once? In this bonus episode of The Auto Market Brief, host Erin Keating is joined by Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, and Sean Tucker, Managing Editor at Kelley Blue Book, to explore the latest findings from the Kelley Blue Book Brand Watch study. The discussion reveals how consumer priorities continue to evolve as affordability becomes an increasingly important consideration, even among luxury shoppers. SUVs and h...