BK Beauty Doubles Down on TikTok Shop

Podcast: Ecommerce Conversations · Practical Ecommerce

Opublikowano: 2026-08-28

We've followed the growth of BK Beauty since its launch seven years ago. Paul Jauregui co-founded the direct-to-consumer cosmetics brand in Austin, Texas, with his wife, Lisa. Host Eric Bandholz has interviewed him multiple times since then. The company had hit $1 million in first-year revenue when they first spoke in 2020. Then in 2023, Paul shared the business's early wins with TikTok Shop, a new marketplace. The potential U.S. ban of TikTok in 2025 contributed to BK Beauty moving away. But the hiatus was short-lived. In this latest conversation, Paul addresses the company's r...