Economics of the Berry Basket: David Magaña on Supply, Pricing and Growth

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-08-28

In this episode of “The Business of Blueberries,” Kasey Cronquist, president of the U.S. Highbush Council (USHBC) and the North American Blueberry Council (NABC), is joined by David Magaña, senior vice president and senior analyst at RaboResearch Food & Agribusiness. Magaña is responsible for covering and analyzing the U.S. and North American fresh fruit and vegetable industries for RaboBank, and his insights are deeply relevant to anyone in the ag industry. In this episode, Magaña shares the current economic picture for global blueberry supply and demand, and provides a taste of what he’ll share in his ke...