Why Her 'Cheeky' Strategy Is Paying Off

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-08-25

The fastest way to find out if your strategy holds water? Put it in the market. For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails. Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she's thinking about Cheeky's next chapter. For CPG founders, it's a compelling case for embracing iteration rather than waiting for perfection. Show notes: ...