Focus Groups on a Budget: How Food Entrepreneurs Can Get Real Feedback Without a Sensory Lab

Podcast: Scaling Your Healthy Food Product · Jacinta Kemboi

Opublikowano: 2026-08-28

#83 You don't need a $10,000 sensory lab to know if your product actually works. In this episode, Jacinta shares innovative and cost-effective ways for food entrepreneurs to gather customer feedback through focus groups, especially for those who can't afford expensive sensory labs. Using a real kombucha case study, she walks through exactly how to organize a focus group with friends and regional groups, what questions actually get useful answers, and how the process does double duty: sharpening product development and building community. 💡 In This Episode You'll Learn Why focus groups matter — and why you don't need an expen...