What was the point of BuzzFeed's HuffPost acquisition?

Podcast: The Business of Content with Simon Owens · Simon Owens

Opublikowano: 2026-08-27

There was a time when HuffPost and BuzzFeed looked like the future of digital media. Both mastered the mechanics of internet distribution, attracted enormous audiences, and convinced investors that scale itself could become a durable competitive advantage. So how did two of the defining brands of the digital-media era end up shrinking so dramatically? Was the underlying business model always flawed, or did a series of strategic mistakes — from costly acquisitions to overreliance on platforms like Facebook — turn these promising companies into cautionary tales? To help answer these questions, I brought on Jason Krebs, a longtime media exec...