Confused People Don't Buy: Fixing the Friction in Your Buying Process

Podcast: Humans of Growth: Stories & Strategies Behind Business Growth & Business Development · Aly Hathcock

Opublikowano: 2026-08-27

You can have great ads, a full pipeline, and a sales team that closes. But if your buying process is confusing, your onboarding is messy, or marketing and sales are telling different stories, your growth is going to flatline. Because customers don't care where marketing ends and sales begins. They only experience one company. In this episode of Humans of Growth, Aly Hathcock sits down with Nikki Leonardi, marketing strategy consultant at ClearEdge, who has spent nearly two decades sitting at the intersection of marketing, sales, and customer experience. Nikki works with everyone from funded...