339. 6 Ways to Create Urgency In a Shifting Market

Podcast: Empire Building · Keller Podcast Network

Opublikowano: 2026-08-31

When buyers and sellers are scared to make the wrong move, waiting can feel like the safest option. But in a shifting market, waiting isn't neutral. The market keeps moving, inventory changes, carrying costs add up, and opportunities can disappear. In this episode, we're sharing six ways great agents create real urgency without relying on pressure or manipulation: create clarity, understand motivation, show the cost of waiting, take charge, ask great questions, and create momentum through action. We also talk about why fear often shows up as procrastination, how to uncover what a client really wants, and...