Ep. 137 - How to Find Your Brand Voice as a Clinician

Podcast: The Growth Show with Whitney Bateson · Whitney Bateson

Opublikowano: 2026-08-31

How you write is how people decide who you are. Whitney has watched this play out twice now: first with dietitians, therapists, and doctors whose clinical training left them writing website copy like a textbook, and now with practitioners handing that same copy to AI and getting back something confident, punchy, and completely unlike them. The missing step in both cases is the same one a copywriter would have insisted on before writing a single line - defining the brand voice first. In this episode Whitney lays out a four-part brand voice summary, where to pull the raw material...