Ep 43. Listed Isn't the Same as Discoverable — What 2,000 Businesses Get Wrong About Getting Found

Podcast: The Better SMB Podcast · David Altena

Opublikowano: 2026-09-01

With hosts David Altena & Rob Bull | Guest: Elise Balsillie, Head of Thryv Australia & New ZealandThree-quarters of NZ business owners think their online presence is strong. Only about half their own customers agree. Elise Balsillie draws on Thryv's 2025 Business Index — 2,000+ SME decision-makers and customers across Australia and NZ — to unpack that gap, and what it now takes to get found when customers are asking AI, not just Google, who to trust.In this episode:The confidence gap: why owners rate their own online presence far higher than customers actually experience itGEO vs SEO in plain English — what changes now that AI tools...