Can You Trust Influencers? The Hidden Power of Parasocial Relationships

Podcast: Unspun · Amanda Sturgill

Opublikowano: 2026-09-01

Why does an influencer you've never met sometimes feel like a friend? In this episode of UnSpun, DrSturg looks at the psychology behind parasocial relationships — the one-sided relationships audiences can develop with influencers, creators, streamers, and other public figures. We’ll look at how influencers create a sense of intimacy and how those relationships can make advertising more persuasive, reduce our resistance to sales pitches, increase loyalty, and encourage people to spend more time and money with a creator. They can also create enormous pressure for influencers themselves. And the stake...