John Deere CEO: Farming's Future, Autonomous Tractors and AI in the Field

Podcast: In Good Company with Nicolai Tangen · Norges Bank Investment Management

Opublikowano: 2026-09-02

What does farming look like when the tractor drives itself? Nicolai Tangen sits down with John May, CEO of John Deere, to explore how a 190-year-old tractor maker became one of the most advanced technology companies in agriculture. They discuss AI-powered computer vision that cut herbicide use by 60%, the shift toward subscription-based farming technology, and John Deere's ambition to make US corn production fully autonomous by 2030. May also opens up about navigating a tough farm-income cycle, rebuilding trust after the "right to repair" dispute, and his leadership philosophy of putting the customer first, shaped by his own rural upbringing...