Trip Report: Retail & Commerce Media Activations in Australia

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-09-02

After living outside Australia for around 15 years, I’m experiencing retail and shopping here with fresh eyes. And one thing that has really caught my attention is just how much retail media is showing up in the physical world. In this first Trip Report, I’m taking you on a quick tour of six retail and commerce media activations I spotted around Perth. From Commonwealth Bank and Coles, to JB Hi-Fi, David Jones, Australia Post and digital out-of-home media in shopping centres. This isn’t about declaring one market “better” than another. Instead, I’m looking at what’s happe...