How to Tell a Story People Actually Want to Join

Podcast: You Are What You Give · Avi Zimmerman

Opublikowano: 2026-09-03

Why do some extraordinary causes struggle to get people to care? It may not be the mission. It may be the story. In this episode of You Are What You Give, Avi sits down with Bridget Cook-Burch, bestselling author, storyteller, and “The Book Whisperer,” to explore why storytelling isn't simply a communications skill. It can determine how far a leader - and an organization - is capable of going. Bridget has worked with thousands of people to uncover and communicate their stories. And she argues that...