The One Ad Channel That Doesn't Annoy People (And How to Buy It)

Podcast: Humans of Growth: Stories & Strategies Behind Business Growth & Business Development · Aly Hathcock

Opublikowano: 2026-09-03

Marketers have been obsessed with digital channels for a decade. But one of the oldest advertising mediums has quietly become one of the most measurable. Today's billboards are not static signs on the highway. They are digital, data-driven, and capable of changing in real time based on the weather, a live sports score, or a stock market trigger. And most marketers have no idea how to buy them. In this episode of Humans of Growth, Aly Hathcock sits down with Sarah Carney, VP of Programmatic Media at Big Outdoor, to break down how digital out...