The Homepage Is No Longer the Front Door: Leah Nurik on AI Visibility, GEO, and the Future of Brand Discovery

Podcast: Signal & Noise · Signal and Noise

Opublikowano: 2026-09-03

For more than two decades, digital marketing revolved around a familiar goal: get people to your website. Rank higher. Earn the click. Drive the traffic. Convert the visitor. But what happens when the customer never makes it to your homepage? As consumers increasingly turn to ChatGPT, Google AI Overviews, Perplexity, Gemini, Claude, and other AI-powered experiences to research products, vendors, and brands, the rules of discovery are being rewritten. Increasingly, AI is deciding which companies get mentioned, how they’re described, which sources are trusted—and which brands get recommended at all. In...