Your Marketing Should Answer the Question They're Already Asking

Podcast: Estheticians in Business · Allyson Steinberg

Opublikowano: 2026-08-31

If you're constantly wondering, “What should I post?” I want you to start asking a completely different question: What is my client already thinking about today? Your potential client probably isn't waking up wondering about the benefits of dermaplaning or which modality you use during a facial. She's thinking: “Why does my makeup look like crap lately?” “Why am I still breaking out at 35?” “Why does my skin feel dry no matter what I use?” “I've spent so much money on skincare. Why isn't anything working?” Th...