FSD: Legacy Brands in Decline

Podcast: Lumida Wealth : Non-Consensus Invest Beyond the Ordinary · Ram Ahluwalia

Opublikowano: 2026-09-04

In this FSD episode, titled Legacy Brands in Decline, Ram takes Lululemon's collapse apart and turns it into a general theory. Three things kill a brand: cheapening the product, competition, and expanding the market until you lose the core customer who made you. That leads to his pet theory that all brands eventually die, and to the question he asked his analyst team. If everyone knows Coca-Cola, why spend hundreds of millions on marketing? Because most of it is inefficient by design. They are buying the next cohort coming online, not the one they already have. <...