Is It A Trend Or A Distraction?

Podcast: Taste Radio · BevNET Inc.

Opublikowano: 2026-09-04

How do you know when a trend is an opportunity – and when it's just a distraction? In CPG, the pressure to add protein, fiber, adaptogens, nootropics and every other buzzy benefit can be relentless. But more isn't always more. We dig into why some brands are winning by keeping things simple, how Purely Elizabeth has managed to embrace trends without losing its identity, and why Pathwater's evolution beyond bottled water may offer a lesson in building a brand around what consumers actually value. Plus, we swap samples, trade founder war stories and discover a few products that ma...