B2B Strategies for a B2C App

Podcast: App Marketing by App Masters · Steve Young

Opublikowano: 2026-09-05

What if your biggest growth opportunity isn’t another ad campaign, but an entirely different distribution channel? In this live session, we’re joined by Jason Mathew, Founder & CEO of LeadMeNot, a digital wellness platform helping people build healthier relationships with technology. Jason will share how LeadMeNot is expanding beyond traditional B2C app growth by selling licenses to universities, colleges, churches, therapists, and other organizations, turning institutional partnerships into a powerful acquisition and distribution channel. We’ll discuss the journey of building LeadMeNot, the challenges of B2C growth, and how B2B sale...