TheBitCast

376 What Should I Call This? How to Name Farm Products (So That They Sell)

Podcast: My Digital Farmer Podcast · Corinna Bench

Opublikowano: 2026-09-02

Could changing one word on a sign or product listing make a product sell better? Last week at our Farmer's Bag Toledo pickup, I noticed something strange happening with two kinds of onions sitting right next to each other. Customers kept choosing one—and passing over the other. Then one of our volunteers made an observation: "I wonder if it's the name." That comment made me think, "Oh I've got to do a podcast about this!" Because as farmers, we often name our products based on what we call th...