FTC v Amazon: Nothing Changes

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-09-08

By now, you’ve probably read plenty of coverage about the FTC’s case against Amazon’s ad auction (last week I shared an article on The Drum). But the question I’m more interested in is the one that actually matters if you’re managing an advertising budget or running a retail media network: does any of this change where the money goes? My prediction, sadly, is no. Though I’d be very happy to be proven wrong. In this episode, I break down why cheaper clicks probably wouldn’t mean less money for Amazo...