Jeff Byers on Scaling Momentous: 1,000% Growth, Arnold Schwarzenegger, and Cutting a $500K Product

Podcast: Future of Fitness · Eric Malzone

Opublikowano: 2026-08-16

Jeff Byers, CEO of Momentous, returns to Future of Fitness for his third appearance to unpack how the brand grew revenue over 1,000% in three years while landing partnerships with all 32 NFL teams and 10+ Department of Defense contracts. Byers breaks down why Momentous walked away from a $500,000-profit product line over a science and brand-integrity call — literally scrapping $400,000 in inventory rather than sell it through — how the company is approaching its first-ever retail launch with Vitamin Shop, and why a $500,000 commitment to women's health research with Dr. Stacey Sims fits into a bigger 20-year brand strategy. From Arnold Schwarzenegger's endorsement to w...