Retail Media Isn’t a Cart.

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-09-09

Today, I’m digging into a question that has been coming up more and more as retail media expands into a broader commerce media ecosystem: does commerce media really need to be tied to the cart? I’m narrating a guest contribution essay from Tom Limongello of The Middlemen Podcast that got me thinking differently about the distinction between retail media and commerce media. Specifically why SKUs and assortments are useful ways to understand retail media, but may not actually define it (and why the more important concept could be the shopper mission). Tom's essay also looks at t...