330: How to Find the Story in Your Jewellery Business: What Journalists Actually Want to Hear

Podcast: Jewellers Academy Podcast · Jessica Rose

Opublikowano: 2026-09-07

What makes a jewellery business newsworthy and why would a journalist want to write about yours? In this episode, Anna Campbell is joined by PR and visibility expert Amanda FitzGerald, also known as Major Visibility, to explore how jewellers can uncover the compelling stories already hiding inside their businesses. Amanda explains why announcing a new collection is not always enough to attract media attention. Instead, journalists are looking for engaging human stories, unusual details and ideas that matter to their readers right now. In this episode, you'll learn: Why press coverage...