FTC Pricing Rules Make Headlines, but the Real Story Is Transparency and Trust

Podcast: The Auto Market Brief · Cox Automotive

Opublikowano: 2026-09-10

Is the industry's move toward more transparent pricing a response to FTC pricing rules, or a shift that was already underway? In this bonus episode of The Auto Market Brief, host Erin Keating is joined by Erin Lomax, Vice President of Operations for Consumer Marketplaces at Cox Automotive, to discuss the growing focus on all-in pricing and why pricing transparency is becoming increasingly important for both shoppers and dealers. While FTC regulation enforcement has brought new urgency to the conversation, the discussion explores how consumer expectations around pricing clarity have been evolving for years, and...