Measurement Rebuilt: Navigating Fragmentation, Scale and AI with Happydemics' Michael Isaacs-Olaye

Podcast: Life in Digital · Sphere Digital Recruitment

Opublikowano: 2026-09-10

In this episode of Life in Digital, host Marnie Senior is joined by Michael Isaacs-Olaye, VP of Sales & Partnerships at happydemics to explore how marketing measurement is evolving in an increasingly fragmented media landscape. Michael shares his career journey and the work Happydemics is doing to help marketers understand campaign effectiveness across channels, audiences and markets. The conversation explores the challenges of omnichannel measurement, the importance of measuring campaigns at scale, and whether the industry is moving towards a more unified view of performance. Marnie and Michael also discuss where AI is delivering genuine value in measurement...