Want to Do Business With the Chinese? Here's What You Need to Know

Podcast: The China-Global South Podcast · The China-Global South Project

Opublikowano: 2026-09-10

China's growing commercial footprint across the Global South is creating new opportunities, but major knowledge gaps remain over how Chinese businesses build trust, negotiate, and form partnerships. Guanxi, institutional norms, and long-term relationships can matter as much as contracts and competitive pricing. At the same time, Chinese companies are still adapting unevenly to local cultures. Firms operating in Southeast Asia, Africa, and the Middle East increasingly recognize the value of local relationships and cultural knowledge, but many continue to prioritize speed and product specifications over local expectations. Sun Muyang, author of How Chinese Business Actually...