Inside G2's 2026 Buyer Behavior Report with Alexandra London, CMO of G2

Podcast: The B2B CMO Podcast with Jon Miller and Sydney Sloan · Jon Miller & Sydney Sloan

Opublikowano: 2026-09-11

Alexandra London is the Chief Marketing Officer at G2, the world's largest and most trusted data source in B2B software, serving more than 200 million annual software buyers. She joined G2 to lead marketing into the AI era, building growth engines designed for acceleration, accountability, and long-term value creation. Alexandra joins Sydney Sloan to unpack the findings of G2's 2026 Buyer Behavior Report: The Evaluation Maze: how 82% of buyers have sourced a software recommendation from an AI chatbot, what separates getting cited from winning the answer, and why 49% of buyers had a CFO veto a...