Customer Transformation: How Emotional Connections Create Lasting Brand Loyalty Featuring Bob Rogers

Podcast: Amazing Business Radio · Shep Hyken & C-Suite Radio

Opublikowano: 2026-09-08

Creating the Emotional Resonance that Connects Customers and Brands Shep interviews Bob Rogers, a former Disney employee, founder of BRC Imagination Arts and author of DEEP STORY™. He talks about how businesses can build lasting customer relationships by starting with the heart, using storytelling to create emotional connections, and transforming customers’ identities through memorable experiences. This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: How does the Deep Story framework drive customer transformation? How can businesses change a customer's identity through brand experiences? What is the role of emotional resonance...