Fifth Third Succeeds Through Empowered Employees

Podcast: Banking Transformed with Jim Marous · LLH Media

Opublikowano: 2026-09-08

Melissa Stevens has a rule at Fifth Third: your employees are your brand. The chief marketing officer of one of banking's strongest regional brands joins Jim Marous to explain how Fifth Third grows relationships from the inside out, by giving its people the data, the insight, and even the influencer status to become the bank's most trusted voices. Stevens makes the case that customers never experience a bank as a marketing campaign. They experience it as the colleague who answers the question and solves the problem, and she has...