Rules Of Mortgage Lead Gen - Behavioural Science In Marketing

Podcast: Advisers Assemble - Mortgage Leads - Lead Generation For Financial Services · Alex Curtis

Opublikowano: 2026-09-14

In this episode of The Advisers Assemble Podcast, host Alex Curtis explains how behavioural science can make marketing much more effective. Just like an architect has to build with gravity in mind, marketers should use proven psychological rules instead of just guessing. Alex shares real-world examples, like how changing the words on a hotel sign or a tax letter can actually change how people act. Learn how simple tweaks to your messaging can get much better results without spending extra money. Key Topics & Timestamps [00:00:00] The Architect & Gravity Analogy: Why marketing should rely on established scientific rules...