From 75 Stores to 3,500: Inside My Better Batch’s Retail Growth

Podcast: Retail Remix · Retail TouchPoints

Opublikowano: 2026-09-14

This episode is brought to you by Lightspeed. The baking aisle has been dominated by the same legacy brands for decades. But Lindsay Hancock, Founder of My Better Batch, saw an opportunity hiding between value-focused mixes and highly specialized products: a premium shortcut that could deliver the taste and experience of homemade without the work of baking from scratch. After helping to build Creative Snacks and eventually selling the company to KIND, Lindsay took what she learned about retail-first strategy and applied it to a new venture. In just a year, My Better...