RetailCraft 63: "The Shoe Matrix" - in conversation with Galahad Clark of Vivobarefoot

Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast · Ian Jindal

Opublikowano: 2026-09-14

Positioning This episode is for retailers who have ever had to sell a customer on an idea before they could sell them a product. Galahad Clark built Vivobarefoot on an inconvenient premise: that most modern footwear, including the technically sophisticated kind, actively weakens and deforms the feet it claims to protect. That's not a traditional marketing approach, and the conversation traces how Clark has spent years building the education alongside the retail, from a single Covent Garden store to concept stores now opening in New York, China and Japan. Along the way it covers the accidental origin...