Amazon Extends Its DSP Into ChatGPT Ads

Podcast: Retail Media Breakfast Club · Kiri Masters

Opublikowano: 2026-09-14

Amazon is extending its DSP into ChatGPT, giving brands that already advertise through Amazon Ads a new way to reach consumers inside the ChatGPT app. But the headline isn’t actually the most interesting part of this announcement. The bigger story is what Amazon is doing with its DSP, and why it increasingly looks less like an Amazon advertising product and more like an advertising aggregation strategy. In this episode, I’m sharing Jo Lambadjieva's analysis of the Amazon–OpenAI advertising deal, along with a few of my own takeaways for enterprise brands and retailers operating retail media...