RetailCraft 64: "Little pockets of magic" - in conversation with Paul Porter of Hamleys

Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast · Ian Jindal

Opublikowano: 2026-09-14

This episode is for retail leaders who believe experience is not decoration on top of trading, but the trading strategy itself. Paul Porter runs global experience design for Hamleys, the 266-year-old toy retailer now owned by Reliance Brands, across more than 200 stores in 18 markets. Before Hamleys he spent a decade at Lego, joining just as the pandemic forced the question of whether physical retail was needed at all. The conversation covers what actually differentiates a toy store from Amazon, how a single Regent Street flagship became one of London's top ten tourist attractions, and how Porter keeps a consistent...