Should Colleges Be on Snapchat?

Podcast: Higher Ed Pulse · Mallory Willsea

Opublikowano: 2026-09-14

Mallory sits down with Erik Toedt, new business leader at Snapchat, to discuss how higher education institutions can effectively reach 13- to 18-year-olds amidst tightening platform ad restrictions. Erik shares valuable lessons from his previous work at TikTok in travel and quick-service dining, emphasizing the power of organic content, strategic retargeting, and authentic, unpolished creative. Learn why institutions must venture beyond traditional platforms, step out of their comfort zones, and commit real support to drive meaningful enrollment growth. Related Links: AI Engage Fall Summit 2026 Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat ...