91. You've Never Had to Market Yourself. Now You Do.

Podcast: Marketing Therapy · Anna Walker

Opublikowano: 2026-09-15

If you've built a successful private practice largely through referrals, realizing that you suddenly need to market yourself can feel frustrating—especially when what worked for years doesn't seem to be working anymore. In this episode, Anna explains why a slowdown in referrals doesn't diminish the reputation or expertise you've built. Instead, it's a sign that the way clients choose therapists has changed. Anna breaks down the shift from "credentials-first" to "connection-first" marketing and explains why referrals alone may no longer carry potential clients all the way to booking. You'll learn how to translate the trust you've al...