Commercial Accounts: The Content That Wins Property Managers

Podcast: Pest Control Marketing That Actually Works · Cube Creative Design

Opublikowano: 2026-09-15

Most pest control companies want commercial accounts but have websites built entirely for homeowners. In this episode, Adam Bennett, Elisabeth Pallante, and Hannah Kilpatrick unpack why that gap exists and how to close it. The team shares Cube Score data from a dozen pest control sites pursuing commercial work. The finding: commercial-facing pages averaged 185 out of 600 on the Cube Score while the same companies' residential pages averaged 380. The biggest gaps showed up in Authority and Transparency, the two dimensions commercial buyers weight most. The episode walks through five content layers a property manager...