Inside Walmart’s Berry Strategy With Melissa Byland

Podcast: The Business of Blueberries · U.S. Highbush Blueberry Council

Opublikowano: 2026-09-15

In this episode of “The Business of Blueberries,” host Kasey Cronquist, president of the U.S. Highbush Blueberry Council (USHBC) and the North American Blueberry Council (NABC), is joined by Walmart Senior Merchandising Director Melissa Byland. As one of the world’s largest blueberry buyers, Walmart relies on experts like Byland to ensure customers receive great quality and value with each purchase. Byland plays a pivotal role in understanding and fulfilling customer needs, and ensuring that the highest quality produce reaches shoppers nationwide. Byland says omnichannel expectations have risen, making consistent quality, reliable availability and recognizable value critical across in-sto...