How GEO Is Changing the Role of Brand Manager

Podcast: Cold Call · HBR Presents / Brian Kenny

Opublikowano: 2026-09-15

AthenaHQ, a startup that helps brands monitor, protect, and optimize their visibility across conversational AI engines like ChatGPT, Claude, and Gemini was founded in 2025. The company, co-founded by Andrew Yan, built a platform that enables major consumer brands, B2B software companies, and marketing agencies to track their share of voice, correct factual errors in AI responses, and manage their reputation across generative answer engines. In the case, “AthenaHQ: Building Brands for AI Search,” Yan faces a call with a global automaker after its newest vehicle has quietly vanished from chatbot recommendations. He must evaluate the platform’s expa...